Marketing templates

Measures recall of a recent ad, memorable elements, emotional response and purchase intent among consumers.

Measures ad recall, creative ratings, post-exposure actions and brand impact among consumers who saw recent ads.

Measures awareness of a brand, where people met it, how it compares with competitors and how buyers rate their purchase.

Measures whether people know a brand, where they met it, how readily they recall it and its campaigns, their image of it and intentions.

Measures whether consumers saw an advertising campaign, how they understood and rated it, and its effect on brand opinion and actions.

Studies customers' product use, competitive comparison, purchase criteria and future needs to guide product and pricing decisions.

Measures customers' product use and satisfaction, service experience, and preferred marketing channels, frequency and content.

Measures whether people notice a brand's online ads, where, how they rate them, and whether the ads lead to visits or purchases.

Collects business clients' marketing goals, channel priorities, challenges and views on a provider's tools and trends.

Measures how often people notice ads, where they see a brand's advertising, which formats engage them, ad recall and what makes ads work.

Evaluates attention to outdoor ads, recall of a brand's billboards and ratings of their creative among the public.

Collects readers' ratings of a print advertisement's elements, message and appeal, prior exposure, and the actions it prompted.

Measures recall, appeal, message take-away and purchase impact of a radio ad among listeners.

Measures exposure to a brand's social media ads, what drives engagement and purchases, and preferred ad content.

Rates a TV commercial on liking, creative elements, brand recall, message clarity, emotional response and purchase intent.

Measures customer engagement, satisfaction, likelihood to recommend and intent to choose the brand again.

Measures how customers engage with a brand, rate its traits, the words and beliefs they link to it, and whether they would recommend it.

Gauges awareness, recognition and perception of a brand, product use and service experience among its target market.

Asks customers how they found the brand, how satisfied they are with its core aspects and what it should improve.

Measures how customers found a brand, first impressions, product and service ratings, contact preferences and likelihood to recommend.

Measures customers' perception of a brand, satisfaction across touchpoints, and expectations for its future direction.

Tracks brand awareness, discovery source, attribute ratings, recommendation and repurchase intent among consumers.

Rates the distinctiveness, reliability and consistency of a brand identity and the channels where audiences meet it.

Explores how customers found the brand, what they buy, their satisfaction and their intent to stay and recommend.

Measures customers' brand satisfaction, associations, recent purchase experience, competitive standing and loyalty.

Measures customers' familiarity with a brand, how they first found it, their views of its quality and the reasons for their loyalty.

Gauges customer engagement, ratings of brand identity elements and preference against competing brands.

Measures customers' overall and aspect-level satisfaction with a brand, repurchase and recommendation intent, and problems.

Measures how well customers grasp the brand's promise, which elements matter, competitive standing and purchase influence.

Compares a brand with its competitors on awareness, usage, attributes, preference and switching among category buyers.

Collects customer reactions to a proposed brand concept: fit, appeal, differentiation, and effect on recommendation and purchase.

Measures customers' satisfaction with a service, ratings of its key aspects, reasons for choosing it and willingness to recommend it.

Measures how a brand's intended audience knows, perceives and relates to it, and how best to reach them.

Measures the market challenges organisations face, their technology investment and the support they would value most.

Tracks awareness of a brand, logo recognition, brand image, perceived closest competitor and memorable experiences among consumers.

Collects customers' path to the brand, ratings of brand aspects and priorities for improving the brand.

Measures how customers rate the brand against competitors, what sets it apart, trust, advocacy and future expectations.

Gauges brand recognition, trust, media exposure and associations to guide development of a brand identity.

Gathers audience awareness of a new brand launch, reactions to its name, logo and message, and purchase intent.

Measures customer awareness, perceived fit and buying impact of a co-branding partnership to decide whether to continue it.

Assesses which personality traits customers associate with a brand, convey through its messages and expect from it.

Assesses whether customers believe the brand keeps its promise, through which channels they meet it, and where it falls short.

Tests whether a brand's story resonates with customers' values and influences their buying and engagement.

Measures familiarity, trust level, recommendation and improvement priorities among consumers who know the brand.

Identifies which values audiences link with a brand, which values matter to them, and how the brand should express them.

Assesses stakeholders' overall opinion, associations and ratings of a company's image and where it should improve.

Evaluates customer loyalty: how customers chose the brand, satisfaction, problems met, advocacy and intent to keep buying.

Surveys consumers in a target market on category habits, brand perceptions and the attributes a launching brand should carry.

Checks whether a product, its pricing, messaging and channels match the needs and habits of its intended target market.

Measures whether customers see a brand as genuine and transparent, what builds trust, emotional connection and future intent.

Evaluates first and current impressions of a brand, satisfaction, perceived leadership and customer loyalty.

Assesses how customers discovered the brand, its communication clarity, trust, advocacy and perceived industry leadership.

Produces a brand trust index from customers' satisfaction ratings, trust statements and an overall 0-10 trust score.

Assesses brand familiarity, trait associations and preference against competitors among customers and category buyers.

Analyses consumers' familiarity, attribute and price ratings, image and opinion trends for a brand.

Measures customers' behavioural and attitudinal loyalty to a brand, switching risk and the value of its loyalty programme.

Explores customers' emotional bond with a brand, the feelings it evokes, perceived values and intent to keep using it.

Checks whether customers see a brand's claimed traits reflected in its products and which channels communicate it best.

Explores how customers discovered a product, why they bought it, how it performs and what they associate with it.

Measures customers' first impressions, perceived quality after use, expectation fit and quality versus rival products.

Collects customer satisfaction, impact stories, comparisons with alternatives and support ratings for use as testimonials.

Measures organisations' main market challenges, technology investment habits and priorities for support and solutions.

Qualifies business leads by capturing role, industry, current challenges and views of your services.