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Questionnaire template

Brand Awareness Tracker

Tracks awareness of a brand, logo recognition, brand image, perceived closest competitor and memorable experiences among consumers.

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Marketing · Brand building. All Marketing templates

Questions in this template

Recognition

  1. Thank you for your help. These questions track how well people know our brand and what they think of it.

  2. Do you know our brand, even if only by name?

    Choose one:

    • Yes
    • No
    • Not sure

  3. Which of the logos shown is ours?

    Choose one:

    • Logo A
    • Logo B
    • Logo C
    • Logo D
    • I don't know

Brand Image

  1. How much do you agree with each statement about our brand?

    Condition: Only for people who know the brand

    • It can be trusted
    • Its products and services are high quality
    • It treats its customers well

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Competitors

  1. Which of these brands do you see as most similar to ours?

    Condition: Only for people who know the brand

    Choose one:

    • Brand A
    • Brand B
    • Brand C
    • Not sure

Your Experiences

  1. Tell us about an experience with our brand that stuck with you (optional).

    Condition: Only for people who know the brand

    Open answer

About You

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. How old are you?

    A number from 16 to 99