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Questionnaire template

Corporate Image Assessment

Assesses stakeholders' overall opinion, associations and ratings of a company's image and where it should improve.

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Marketing · Brand building. All Marketing templates

Questions in this template

Your Overall View

  1. Thanks for sharing how you see our company. Your views help us understand our reputation.

  2. Overall, what is your opinion of our company?

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

  3. What do you associate our company with most? Select up to three.

    Choose any that apply:

    • Quality of products or services
    • Customer service
    • Innovation
    • Sustainability
    • Social responsibility

Specific Qualities

  1. How would you rate our company on each of the following?

    • Quality of products or services
    • Customer service
    • Innovation
    • Sustainability
    • Social responsibility

    For each row: choose one:

    • 1 - Very poor
    • 2
    • 3
    • 4
    • 5 - Excellent

Improving Our Image

  1. Which one or two areas should we work on most to improve how people see us?

    Open answer

Anything Else

  1. Do you have any other comments about how our company comes across?

    Open answer