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Questionnaire template

Brand Preference

Gauges customer engagement, ratings of brand identity elements and preference against competing brands.

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Marketing · Brand. All Marketing templates

Questions in this template

Engagement

  1. Thank you for joining this survey. We would like to learn how you see our brand so we can make your experience better.

  2. How often do you interact with our brand?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely

  3. All things considered, how satisfied are you with our brand?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neutral
    • Satisfied
    • Very satisfied

Brand Identity Elements

  1. How would you rate each of these parts of our brand?

    • Logo
    • Packaging
    • Website experience

    For each row: choose one:

    • Very poor
    • Poor
    • Neutral
    • Good
    • Very good

  2. Which of these do you like best? Select all that apply.

    Choose any that apply:

    • Logo
    • Packaging
    • Website experience
    • None of these

  3. What do you like about the elements you selected?

    Asked only when q_favourite_elements.outcome is not None and q_favourite_elements.outcome & 7 > 0

    Open answer

Market Comparison

  1. In your view, how does our brand stand against others in the market?

    Open answer

  2. Which brand in this category do you prefer most?

    Choose one from a list:

    • Our brand
    • Competitor A
    • Competitor B
    • Competitor C
    • Other

  3. Which brand do you prefer?

    Asked only when q_preferred_brand.outcome == 5

    Open answer

Suggestions and Follow-up

  1. What could we do better?

    Open answer

  2. May we contact you later with a few follow-up questions about your answers?

    Choose one:

    • Yes
    • No