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Questionnaire template

Product Quality Perception

Measures customers' first impressions, perceived quality after use, expectation fit and quality versus rival products.

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Marketing · Brand perception. All Marketing templates

Questions in this template

First Impressions

  1. Thanks for helping us understand how you see the quality of our product. It takes about three minutes.

  2. What was your first impression of the product?

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

  3. When you first got the product, how would you rate each of these?

    • How it looked
    • How well made it felt
    • How easy it was to start using

    For each row: choose one:

    • 1 - Very poor
    • 2
    • 3
    • 4
    • 5 - Very good

After Using It

  1. Now that you have used it, how would you rate the product's quality overall?

    Choose one:

    • Very high quality
    • High quality
    • Average quality
    • Low quality
    • Very low quality

  2. Has the product lived up to your expectations on each of these?

    • Durability
    • Functionality
    • Appearance
    • Packaging

    For each row: choose one:

    • Yes
    • Partly
    • No

Compared With Others

  1. Compared with similar products from other brands you have used, how is the quality of ours?

    Choose one:

    • Much better
    • Somewhat better
    • About the same
    • Somewhat worse
    • Much worse
    • I haven't used similar products

  2. What makes you see it that way?

    Condition: Only when a comparison was made

    Open answer

Improvements

  1. What would you change to improve the product?

    Open answer