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Questionnaire template

Brand Promise Evaluation

Assesses whether customers believe the brand keeps its promise, through which channels they meet it, and where it falls short.

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Marketing · Brand building. All Marketing templates

Questions in this template

How You Connect With Us

  1. Thanks for helping us check whether we live up to what we promise. The survey takes about four minutes.

  2. Where have you dealt with our brand? Select all that apply.

    Choose any that apply:

    • Website
    • Mobile app
    • Social media
    • Email
    • Physical stores

  3. How often do you deal with our brand?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely

Our Promise

  1. How much do you agree with each statement?

    • The brand does what it says it will do
    • Its products and services live up to what I expect
    • It is clear about what it stands for

    For each row: choose one:

    • 1 - Strongly disagree
    • 2
    • 3
    • 4
    • 5 - Strongly agree

  2. In your own words, what does our brand promise its customers?

    Open answer

  3. How fully do we keep that promise?

    Choose one:

    • Fully
    • Mostly
    • Partly
    • Not at all
    • Not sure

Where We Fall Short

  1. In which areas could we do better at keeping our promise? Select all that apply.

    Choose any that apply:

    • Quality of products or services
    • Customer service
    • Availability
    • Pricing
    • Communication
    • No improvement needed

  2. What specifically should we change?

    Condition: Only when improvement areas were chosen

    Open answer

Final Thoughts

  1. Would you recommend our brand to others?

    Choose one:

    • Yes
    • No
    • Maybe

  2. Is there anything else you'd like to tell us?

    Open answer