Brand Values Perception

How familiar are you with our brand?

Choose one:

• Extremely familiar
• Very familiar
• Somewhat familiar
• Slightly familiar
• Not at all familiar

How much does our brand stand out from its competitors?

Choose one:

• Not at all
• Slightly
• Moderately
• Very much
• Extremely

Do you associate each of these values with our brand?

• Innovation
• Sustainability
• Quality
• Customer focus
• Corporate responsibility

For each row: choose one:

• Yes
• Not sure
• No

In your own words, what does our brand stand for?

Open answer

Which of these values matter most to you in a brand? Select all that apply.

Choose any that apply:

• Innovation
• Quality
• Sustainability
• Customer focus
• Corporate responsibility

Of the values you selected, which one matters to you the most?

Condition: Only when at least one value was selected

Choose one:

• Innovation
• Quality
• Sustainability
• Customer focus
• Corporate responsibility

How much do you agree that our brand lives up to the value you chose?

Condition: Only when a most important value was chosen

Choose one:

• Strongly disagree
• Disagree
• Neither agree nor disagree
• Agree
• Strongly agree

Can you give an example of our brand acting on that value?

Condition: Only when a most important value was chosen

Open answer

Through which of these should our brand show its values more clearly? Select all that apply.

Choose any that apply:

• Product features
• Marketing and advertising
• Customer service
• Social and environmental initiatives

Do you have specific ideas for how we could communicate our values better?

Open answer

Rank these aspects by how important they are to your view of our brand (1 = most important).

• Product quality
• Innovation
• Sustainability
• Customer service
• Corporate responsibility

For each row: choose one from a list:

• 1
• 2
• 3
• 4
• 5