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Questionnaire template

Brand Partnership Effectiveness

Measures customer awareness, perceived fit and buying impact of a co-branding partnership to decide whether to continue it.

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Marketing · Brand building. All Marketing templates

Questions in this template

Awareness of the Partnership

  1. We recently teamed up with a partner brand. This short survey asks what you think of the partnership and whether it is worth continuing.

  2. Before this survey, did you know about our partnership with this brand?

    Choose one:

    • Yes
    • No

  3. How did you find out about the partnership? Select all that apply.

    Condition: Only for people who knew about the partnership

    Choose any that apply:

    • Advertising
    • Social media
    • In store
    • Product packaging
    • News or press
    • Word of mouth
    • Other

  4. How else did you find out about it?

    Condition: Only when Other was selected

    Open answer

How Well the Brands Fit

  1. How well do our brand and the partner brand fit together?

    Choose one:

    • Very poor fit
    • Poor fit
    • Fair fit
    • Good fit
    • Excellent fit

  2. How much do you agree with each statement about the partnership?

    • The partnership makes sense to me.
    • The two brands share similar values.
    • Together they offer something neither offers alone.
    • The partnership has improved my opinion of our brand.

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  3. Has the partnership changed how much you trust our brand?

    Choose one:

    • My trust has increased
    • No change
    • My trust has decreased

Buying and Using

  1. Have you bought a product or offer created by the two brands together?

    Choose one:

    • Yes
    • No

  2. How satisfied were you with that product or offer?

    Condition: Only for people who bought a joint product

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

  3. Because of the partnership, are you more or less likely to buy from us in future?

    Choose one:

    • Much more likely
    • Somewhat more likely
    • No difference
    • Somewhat less likely
    • Much less likely

The Future of the Partnership

  1. Should the two brands keep working together?

    Choose one:

    • Yes
    • No
    • Not sure

  2. How could the partnership be made better for you?

    Open answer

  3. Are there other brands you would like to see us work with?

    Open answer