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Questionnaire template

Brand Experience Feedback (Brand 2)

Measures how customers found a brand, first impressions, product and service ratings, contact preferences and likelihood to recommend.

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Marketing · Brand. All Marketing templates

Questions in this template

First Impressions

  1. Thank you for helping us improve. This survey asks about your experience with our brand and takes about five to ten minutes.

  2. How did you first find out about our brand?

    Choose one:

    • Social media
    • Online advertising
    • A friend or family member
    • Television or radio
    • An event or trade show
    • Other

  3. How else did you find out about us?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. What was your first impression of our brand?

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

  5. What drew you to our brand? Select all that apply.

    Choose any that apply:

    • Quality of products or services
    • Reputation
    • Customer reviews
    • Price
    • Promotions or discounts
    • Recommendations from others
    • Other

  6. What else drew you to us?

    Condition: Shown when 'Other' was chosen

    Open answer

Your Experience

  1. How would you rate our products or services on each of these?

    • Overall quality
    • Consistency
    • Value for money
    • Range of choice
    • Innovation

    For each row: choose one:

    • Poor
    • Fair
    • Good
    • Very good
    • Excellent

  2. How satisfied are you with these aspects of our customer service?

    • Speed of response
    • Resolving problems
    • Staff friendliness
    • Clear communication

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied
    • No experience

Staying in Touch

  1. How often are you in touch with our brand in any way?

    Choose one from a list:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never

  2. Which ways of contacting us do you prefer? Select all that apply.

    Choose any that apply:

    • Email
    • Phone
    • Social media
    • Live chat
    • In person
    • Other

  3. Which other way do you prefer?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. How likely are you to recommend our brand to a friend or colleague?

    A number from 0 to 10

About You

  1. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  3. Is there anything else you would like to tell us?

    Open answer