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Questionnaire template

Product Association Feedback

Explores how customers discovered a product, why they bought it, how it performs and what they associate with it.

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Marketing · Brand perception. All Marketing templates

Questions in this template

Getting to Know the Product

  1. Thank you for joining this short survey. Your answers help us shape the product around what you need.

  2. How did you first find out about our product?

    Choose one:

    • Friends or family
    • Social media
    • Online ad
    • In-store display
    • Other

  3. How else did you find out about it?

    Condition: Only when Other was chosen

    Open answer

  4. What led you to buy the product? Select all that apply.

    Choose any that apply:

    • Price
    • Quality
    • Brand reputation
    • A recommendation
    • Features

Use and Performance

  1. How often do you use the product?

    Choose one from a list:

    • Daily
    • Weekly
    • Monthly
    • Less than once a month

  2. How much do you agree with each statement about the product?

    • It works the way I expect it to.
    • It is simple to use.
    • It is well made.
    • It does what I need it to do.

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

What the Product Means to You

  1. What single word comes to mind when you think of the product?

    Open answer

Suggestions

  1. What would you change or improve about the product?

    Open answer