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Questionnaire template

Campaign Impact Survey

Measures whether consumers saw an advertising campaign, how they understood and rated it, and its effect on brand opinion and actions.

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Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Seeing the Campaign

  1. Thank you for taking part. We would like to understand whether you noticed our recent campaign and what effect, if any, it had on you.

  2. In the past four weeks, have you seen or heard our recent campaign?

    Choose one:

    • Yes
    • No
    • Not sure

  3. Where did you come across it? Select all that apply.

    Condition: Only for people who saw the campaign

    Choose any that apply:

    • Television
    • Radio or podcasts
    • Social media
    • Other websites or apps
    • Print
    • Outdoor posters or billboards
    • In store

  4. Roughly how many times have you come across it?

    Condition: Only for people who saw the campaign

    Choose one:

    • Once
    • 2-3 times
    • 4-6 times
    • More than 6 times
    • Can't remember

The Message

  1. In your own words, what was the campaign trying to tell you?

    Condition: Only for people who saw the campaign

    Open answer

  2. How much do you agree with each statement about the campaign?

    Condition: Only for people who saw the campaign

    • The message was clear
    • The message was believable
    • It was relevant to me
    • It stood out from other advertising

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  3. Overall, how much did you like the campaign?

    Condition: Only for people who saw the campaign

    Choose one:

    • Disliked it a lot
    • Disliked it a little
    • Neither liked nor disliked it
    • Liked it a little
    • Liked it a lot

Effect on the Brand

  1. Since seeing the campaign, how has each of these changed for you?

    Condition: Only for people who saw the campaign

    • My opinion of the brand
    • My interest in its products
    • My trust in the brand

    For each row: choose one:

    • Got worse
    • Stayed the same
    • Improved

  2. How likely are you to consider buying from this brand in the next three months?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

What You Did

  1. After seeing the campaign, did you do any of the following? Select all that apply.

    Condition: Only for people who saw the campaign

    Choose any that apply:

    • Visited the brand's website
    • Searched online for the brand
    • Followed or engaged with it on social media
    • Talked about it with others
    • Made a purchase
    • None of these

  2. How much did the campaign affect your decision to buy?

    Condition: Only for people who made a purchase

    Choose one:

    • Not at all
    • A little
    • Somewhat
    • A lot

About You

  1. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say