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Questionnaire template

Market Challenges and Opportunities

Measures organisations' main market challenges, technology investment habits and priorities for support and solutions.

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Marketing · Lead generation. All Marketing templates

Questions in this template

Your Role

  1. Welcome, and thank you for your time. We want to learn how organisations like yours see their market today.

  2. What is your role in your organisation?

    Choose one from a list:

    • Executive
    • Manager
    • Employee
    • Contractor
    • Other

  3. What is your role?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. How many years have you been in this role?

    Choose one:

    • Less than 1 year
    • 1-3 years
    • 4-6 years
    • 7-10 years
    • More than 10 years

  5. What is your organisation's main industry?

    Choose one:

    • Technology
    • Healthcare
    • Finance
    • Retail
    • Education
    • Other

  6. Which industry?

    Condition: Shown when 'Other' was chosen

    Open answer

Challenges in Your Market

  1. What are the biggest challenges in your organisation's market? Select all that apply.

    Choose any that apply:

    • Competition
    • Regulatory compliance
    • Market saturation
    • Technological change
    • Changing customer expectations
    • Other

  2. What other challenge do you face?

    Condition: Shown when 'Other' was chosen

    Open answer

  3. To what extent do you agree with the following?

    • Adapting to technological change is hard for my organisation
    • Competition holds back our growth
    • Regulation places a heavy burden on us
    • Customer expectations have risen sharply in recent years

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Investment and Priorities

  1. How often does your organisation put money into technology to respond to market pressures?

    Choose one:

    • Never
    • Rarely
    • Sometimes
    • Often
    • Always

  2. Where would extra resources or support make the biggest difference? Select all that apply.

    Choose any that apply:

    • Technology tools
    • Market research
    • Customer insight
    • Regulatory guidance
    • Competitor analysis
    • Other

  3. What other support would help?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. Please order these options from most to least important for your organisation (1 = most important).

    • Stronger technology infrastructure
    • Detailed market research
    • Analytics on customer behaviour
    • Compliance assistance
    • Competitor benchmarking

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5

Anything Else

  1. Do you have any other thoughts on the challenges and opportunities your organisation sees?

    Open answer

  2. Would you be willing to take part in a follow-up discussion?

    Choose one:

    • Yes
    • No

  3. How should we reach you? Please give an email address or phone number.

    Condition: Only for people who agreed to a follow-up

    Open answer