Questionnaire template
Digital Advertising Effectiveness
Measures whether people notice a brand's online ads, where, how they rate them, and whether the ads lead to visits or purchases.
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Marketing · Advertisement effectiveness. All Marketing templates
Questions in this template
Noticing Our Ads
Thank you for taking part. Your answers will help us make our online ads more useful and improve your shopping experience.
-
Have you seen any of our online ads in the past month?
Choose one:
- Yes
- No
-
Where did you see our ads? Select all that apply.
Condition: Only for people who noticed our ads
Choose any that apply:
- Google Search
- X (Twitter)
- YouTube
- Somewhere else
-
Overall, how would you rate the quality of our ads?
Condition: Only for people who noticed our ads
Choose one:
- Poor
- Fair
- Good
- Very good
- Excellent
Assessing the Ads
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How would you rate our ads on each of these?
Condition: Only for people who noticed our ads
- Creativity
- Relevance to you
- How clearly they show the product
- How clear the next step is
For each row: choose one:
- Poor
- Fair
- Good
- Very good
- Excellent
-
What caught your attention most in our ads? Select all that apply.
Condition: Only for people who noticed our ads
Choose any that apply:
- Images
- Product descriptions
- Discounts or coupons
- The brand itself
- Slogans
- Nothing in particular
Effect on What You Do
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Did our ads influence a decision to buy from us?
Condition: Only for people who noticed our ads
Choose one:
- Yes
- No
- Not sure
-
In what way did the ads affect your decision?
Condition: Only for people whose purchase was influenced
Open answer
-
After seeing our ads, did you do any of the following?
Condition: Only for people who noticed our ads
- Visit our website
- Buy a product
- Recommend us to someone
- Sign up for our newsletter
For each row: choose one:
- Yes
- Not sure
- No