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Questionnaire template

Brand Attributes Evaluation

Measures how customers engage with a brand, rate its traits, the words and beliefs they link to it, and whether they would recommend it.

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Marketing · Brand. All Marketing templates

Questions in this template

How You Engage with Us

  1. Thank you for helping us. We would like to understand how you view our brand and what your dealings with us have been like.

  2. How often do you come into contact with our brand, for example through our website, stores, emails or advertising?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Less than monthly
    • Never

  3. How often do you use our products or services?

    Choose one:

    • Never
    • Rarely
    • Sometimes
    • Often
    • Very often

Rating the Brand

  1. How would you rate our brand on each of the following?

    • Product quality
    • Customer service
    • Value for money
    • Innovation
    • Social responsibility

    For each row: choose one:

    • 1 - Very poor
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Excellent

  2. Which of these words describe our brand? Select all that apply.

    Choose any that apply:

    • Trustworthy
    • Innovative
    • Quality-focused
    • Customer-focused
    • Reliable
    • None of these

  3. Why did you choose those words? (optional)

    Condition: Shown when at least one word was chosen

    Open answer

What the Brand Means to You

  1. Describe in your own words what our brand stands for in your eyes.

    Open answer

  2. Do you believe each of these is true of our brand?

    • It cares about its customers
    • Its products and services are high quality
    • It acts responsibly towards the environment
    • It acts responsibly towards society

    For each row: choose one:

    • Yes
    • Not sure
    • No

Suggestions

  1. What could we do to make your experience with our brand better?

    Open answer

  2. Would you recommend our brand to friends or colleagues?

    Choose one:

    • Yes
    • No
    • Not sure

  3. What is the main reason for your answer?

    Condition: Shown once a recommendation answer is given

    Open answer