Questionnaire template

Brand Awareness Survey

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Marketing · Advertisement effectiveness. All Marketing templates

Thank you for joining this survey. We want to understand how well our brand is known and how people see it.
How familiar are you with our brand?

Choose one:
- Very familiar
- Somewhat familiar
- Moderately familiar
- Somewhat unfamiliar
- Not at all familiar
In which places has our brand come to your attention? Select all that apply.

Choose any that apply:
- TV
- Radio
- Social media
- Online ads
- Word of mouth
- Newspapers or magazines
- Other
Where else have you come across our brand?

Condition: Shown when Other was selected

Open answer
Overall, what is your impression of our brand?

Choose one:
- Very positive
- Positive
- Neutral
- Negative
- Very negative

Compared with competing brands, how does ours perform on each of these? (1 = much worse, 10 = much better)
- Quality
- Value for money
- Customer service
- Innovation
- Reputation
For each row: choose one:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Which of these words describe our brand? Tick all that fit.

Choose any that apply:
- Trustworthy
- Innovative
- Traditional
- High quality
- Cost-effective
- Customer-oriented
- Other
Which other words would you use?

Condition: Shown when Other was selected

Open answer

Have you ever made a purchase from us?

Choose one:
- Yes
- No
Which of our products or services have you bought?

Condition: Shown to respondents who have bought from us

Open answer
How satisfied were you with what you bought?

Condition: Shown to respondents who have bought from us

Choose one:
- Very satisfied
- Satisfied
- Neither satisfied nor dissatisfied
- Dissatisfied
- Very dissatisfied
Is there anything else you would like to tell us about your experience with our brand?

Open answer