Radio Advertisement Feedback

Do you remember hearing our recent radio ad?

Choose one:

• Yes
• No

Did the ad hold your interest?

Condition: Only for listeners who remember the ad

Choose one:

• Yes
• No
• Not sure

Overall, how would you rate the ad?

Condition: Only for listeners who remember the ad

Choose one:

• 1 - Very poor
• 2 - Poor
• 3 - Average
• 4 - Good
• 5 - Very good

For each statement, tell us whether it describes the ad.

Condition: Only for listeners who remember the ad

• It caught my attention
• It stuck in my memory
• It spoke to my own needs

For each row: choose one:

• Yes
• Not sure
• No

Can you remember what product or service was being advertised?

Condition: Only for listeners who remember the ad

Choose one:

• Yes
• No

What was being advertised?

Condition: Only if the product was remembered

Open answer

In your own words, what was the main point of the ad?

Condition: Only for listeners who remember the ad

Open answer

After hearing the ad, did you want to find out more about what was offered?

Condition: Only for listeners who remember the ad

Choose one:

• Yes
• No
• Not sure

How has the ad changed how likely you are to buy what it promoted?

Condition: Only for listeners who remember the ad

Choose one from a list:

• Much more likely
• Somewhat more likely
• No change
• Somewhat less likely
• Much less likely

What is your gender?

Choose one:

• Female
• Male
• Non-binary
• Prefer not to say