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Questionnaire template

Target Audience Brand Perception

Measures how a brand's intended audience knows, perceives and relates to it, and how best to reach them.

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Marketing · Brand. All Marketing templates

Questions in this template

About You

  1. Thanks for taking part. We want to learn how our brand comes across to people like you. It takes about four minutes.

  2. Which age group are you in?

    Choose one:

    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  3. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  4. Which best describes what you mainly do?

    Choose one:

    • Employed
    • Self-employed
    • Student
    • Not currently working
    • Retired

Knowing Our Brand

  1. Had you heard of our brand before this survey?

    Choose one:

    • Yes
    • No

  2. Where have you come across our brand? Select all that apply.

    Condition: Only for people who knew the brand

    Choose any that apply:

    • Social media
    • Online search
    • TV or radio
    • Outdoor ads
    • Friends or family
    • In a store

How We Come Across

  1. How much do you agree that our brand is...

    Condition: Only for people who knew the brand

    • Modern
    • Trustworthy
    • Good value
    • Different from the rest
    • Made for people like me

    For each row: choose one:

    • 1 - Strongly disagree
    • 2
    • 3
    • 4
    • 5 - Strongly agree

  2. Which three words come to mind when you think of our brand?

    Condition: Only for people who knew the brand

    Open answer

  3. Overall, what is your opinion of our brand?

    Condition: Only for people who knew the brand

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

  4. How relevant is our brand to your own life?

    Condition: Only for people who knew the brand

    Choose one:

    • Very relevant
    • Somewhat relevant
    • Not very relevant
    • Not at all relevant

Fit and Reach

  1. Next time you buy something in this category, how likely are you to consider our brand?

    Choose one:

    • Very likely
    • Fairly likely
    • Fairly unlikely
    • Very unlikely
    • Don't know

  2. Where would you like to hear from brands like ours? Select all that apply.

    Choose any that apply:

    • Social media
    • Email
    • TV or radio
    • Podcasts
    • Outdoor ads
    • In store
    • None of these

  3. What would make our brand more appealing to you?

    Open answer