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Questionnaire template

Brand Trust Evaluation

Measures familiarity, trust level, recommendation and improvement priorities among consumers who know the brand.

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Marketing · Brand building. All Marketing templates

Questions in this template

Knowing Our Brand

  1. Thank you for taking part. We want to understand how much people trust our brand and why.

  2. How well do you know our brand?

    Choose one from a list:

    • Very well
    • Fairly well
    • I've heard of it but know little about it
    • Not at all

  3. Have you ever bought or used anything from us?

    Condition: Only for people who know the brand

    Choose one:

    • Yes
    • No

Trust

  1. On a scale from 1 to 10, how much do you trust our brand?

    Condition: Only for people who know the brand

    A number from 1 to 10

  2. Would you recommend our brand to friends or family?

    Condition: Only for people who know the brand

    Choose one:

    • Yes
    • No
    • Not sure

Your Reasons

  1. Why would you, or wouldn't you, recommend us?

    Condition: Only for people who know the brand

    Open answer

Where We Can Improve

  1. Which areas should we improve? Select all that apply.

    Condition: Only for people who know the brand

    Choose any that apply:

    • Product quality
    • Customer service
    • Pricing
    • No improvement needed

  2. Tell us more about what we should change.

    Condition: Only when improvement areas were chosen

    Open answer