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Questionnaire template

Brand Experience Feedback (Brand 3)

Measures customers' perception of a brand, satisfaction across touchpoints, and expectations for its future direction.

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Marketing · Brand. All Marketing templates

Questions in this template

How You See the Brand

  1. Thank you for taking part. Your views on our brand help us improve the experience we offer.

  2. Overall, how satisfied are you with our brand?

    Choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

  3. Which one word fits our brand best?

    Choose one from a list:

    • Innovative
    • Trustworthy
    • Friendly
    • Exclusive
    • Reliable

  4. Rank these aspects of our brand by how much they matter to you (1 = most important).

    • Quality
    • Customer service
    • Price
    • Brand image
    • Innovation

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5

  5. Over the past 12 months, how has your opinion of our brand changed?

    Choose one:

    • Improved
    • Stayed the same
    • Declined

  6. Where is our brand strongest? Select all that apply.

    Choose any that apply:

    • Product quality
    • Customer support
    • Reputation
    • Innovation
    • Community involvement

  7. What could we do to improve our brand?

    Open answer

Your Interactions With the Brand

  1. How often do you engage with our brand on social media?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never

  2. How satisfied are you with each of these ways of dealing with us?

    • Website
    • Customer service
    • Using our products
    • Social media

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied
    • Not applicable

  3. On which platform do you interact with our brand most often?

    Condition: Only for respondents who engage on social media

    Choose one:

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • Other

  4. Which other platform do you use?

    Condition: Only when Other was chosen

    Open answer

  5. Describe an image, symbol or scene that, to you, sums up our brand.

    Open answer

Looking Ahead

  1. Which new products or services would you like us to offer?

    Open answer

  2. How likely are you to recommend our brand to a friend or colleague?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

  3. When you choose between brands, which values matter most to you? Select all that apply.

    Choose any that apply:

    • Sustainability
    • Innovation
    • Customer service
    • Price
    • Quality

  4. Tell us briefly why these values matter to you.

    Condition: Only when at least one value was selected

    Open answer

  5. Would you like to be invited to future surveys or focus groups about our brand?

    Choose one:

    • Yes
    • No