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Questionnaire template

Emotional Connection with Brand Survey

Explores customers' emotional bond with a brand, the feelings it evokes, perceived values and intent to keep using it.

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Marketing · Brand perception. All Marketing templates

Questions in this template

Recognition and First Impressions

  1. We are interested in how you feel about our brand, not only what you think of it. Thank you for sharing your views.

  2. How familiar are you with our brand?

    Choose one:

    • Very familiar
    • Somewhat familiar
    • Moderately familiar
    • Somewhat unfamiliar
    • Not familiar at all

  3. What was your first impression of each of these elements of our brand?

    • Brand name
    • Logo
    • Colours

    For each row: choose one:

    • Very negative
    • Somewhat negative
    • Neutral
    • Somewhat positive
    • Very positive

Your Feelings about the Brand

  1. Do you feel emotionally attached to our brand?

    Choose one:

    • Yes
    • No
    • Not sure

  2. Which feelings do you associate with our brand? Select all that apply.

    Choose any that apply:

    • Happiness
    • Trust
    • Excitement
    • Indifference
    • Concern
    • Other

  3. Which other feeling do you associate with our brand?

    Condition: Shown when Other was selected

    Open answer

What the Brand Stands For

  1. In your opinion, does our brand represent each of these values?

    • Innovation
    • Quality
    • Sustainability

    For each row: choose one:

    • Yes
    • Not sure
    • No

Staying with the Brand

  1. How likely are you to keep using our products or services?

    Choose one:

    • Very likely
    • Somewhat likely
    • Neither likely nor unlikely
    • Somewhat unlikely
    • Very unlikely

  2. If you could change one thing about our brand, what would it be?

    Open answer