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Questionnaire template

New Market Entry Branding Survey

Surveys consumers in a target market on category habits, brand perceptions and the attributes a launching brand should carry.

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Marketing · Brand building. All Marketing templates

Questions in this template

Brands You Use

  1. Thank you for taking part. We are preparing to launch our brand in your market, and your views will help us shape it around what people here need.

  2. How often do you deal with brands in our product category?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely

  3. Which of these brands have you bought from or used? Select all that apply.

    Choose any that apply:

    • Competitor A
    • Competitor B
    • Competitor C
    • None of these

  4. Rank these brands by how much you prefer them (1 = most preferred).

    Condition: Shown to respondents who have used at least one listed brand

    • Competitor A
    • Competitor B
    • Competitor C

    For each row: choose one from a list:

    • 1
    • 2
    • 3

Your View of Our Brand Today

  1. How much do you agree or disagree with each statement about our brand?

    • Its image is attractive.
    • I trust it.
    • Its marketing messages are easy to understand.
    • It understands what I need.

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  2. What words or short phrases do you associate with our brand?

    Open answer

What the New Brand Should Be

  1. Which qualities should our brand have when it launches in your market? Select all that apply.

    Choose any that apply:

    • High quality
    • Trustworthy
    • Innovative
    • Customer-centred

  2. How important is each of these to you?

    • Sustainability
    • Modern design
    • Premium quality
    • Exceptional customer service

    For each row: choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important

  3. How well does our brand deliver on each of these today?

    • Sustainability
    • Modern design
    • Premium quality
    • Exceptional customer service

    For each row: choose one:

    • Very poorly
    • Poorly
    • Adequately
    • Well
    • Very well
    • Don't know

How You Might Use It

  1. How often do you expect you would use our products or services once they are available?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never

  2. In which situations, or for what purposes, would you use them?

    Condition: Hidden for respondents who expect never to use them

    Open answer

Final Thoughts

  1. Is there anything else about our launch in your market that you would like to tell us?

    Open answer