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Questionnaire template

Brand Authenticity and Trust

Measures whether customers see a brand as genuine and transparent, what builds trust, emotional connection and future intent.

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Marketing · Brand perception. All Marketing templates

Questions in this template

Is the Brand Genuine?

  1. Thank you for your time. Your views help us understand how genuine our brand feels to you and how we can earn your trust.

  2. Do you believe each of these is true of our brand?

    • It keeps the promises it makes
    • It has its own identity, distinct from competitors
    • The information it shares is accurate and dependable

    For each row: choose one:

    • Yes
    • Not sure
    • No

  3. How open and transparent do you find our brand?

    Choose one:

    • 1 - Not at all transparent
    • 2
    • 3
    • 4
    • 5 - Completely transparent

Trust

  1. Which of these make you trust our brand? Select all that apply.

    Choose any that apply:

    • Its track record and focus on quality
    • Good experiences with its products or services
    • Helpful, responsive customer service
    • Public reviews or endorsements
    • None of these

  2. Tell us more about what builds your trust (optional).

    Condition: Shown when at least one source of trust was chosen

    Open answer

  3. If a friend or colleague asked, how likely would you be to suggest our brand to them?

    Choose one from a list:

    • Not at all likely
    • Slightly likely
    • Moderately likely
    • Very likely
    • Extremely likely

Personal Connection

  1. How much do you agree with each statement?

    • I feel personally connected to this brand
    • This brand shares my values
    • This brand makes me feel good

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  2. If you can think of a time our brand made a real difference to you, please describe it.

    Open answer

Looking Ahead

  1. Would you consider buying from us again in the future?

    Choose one:

    • Yes
    • No
    • Not sure

  2. What is the main reason for your answer?

    Condition: Shown once the purchase question is answered

    Open answer

  3. Over the next 12 months, how do you expect your use of each of these to change?

    • Our products
    • Our services
    • Our online content and community

    For each row: choose one:

    • Increase
    • Stay the same
    • Decrease