Skip to content
Askalot

← All Marketing templates

Questionnaire template

Brand Recall Study

Measures whether people know a brand, where they met it, how readily they recall it and its campaigns, their image of it and intentions.

Preview

Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Recognising the Brand

  1. Thank you for taking part. We want to find out how well people remember our brand. This will only take a few minutes.

  2. Before today, had you heard of our brand?

    Choose one:

    • Yes
    • No

  3. Where have you seen or heard of our brand? Select all that apply.

    Condition: Only for people who have heard of the brand

    Choose any that apply:

    • TV advertising
    • Online advertising
    • Social media
    • Newspapers
    • Friends or family
    • Other

  4. Where else have you come across us?

    Condition: Shown when 'Other' was chosen

    Open answer

Impressions and Associations

  1. Sum up our brand in a single sentence.

    Condition: Only for people who have heard of the brand

    Open answer

  2. How much do you agree with each statement about our brand?

    Condition: Only for people who have heard of the brand

    • It has a positive image
    • It feels modern
    • It is dependable
    • Its logo and symbols stand out
    • It matches my own interests

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Remembering the Brand

  1. When you think of this type of product, how readily does our brand come to mind?

    Condition: Only for people who have heard of the brand

    Choose one from a list:

    • Very easily
    • Fairly easily
    • Not very easily
    • Not at all

  2. Do you remember any particular advertising campaign of ours?

    Condition: Only for people who have heard of the brand

    Choose one:

    • Yes
    • No

  3. What do you remember about that campaign?

    Condition: Only for people who remember a campaign

    Open answer

Brand Influence

  1. How likely are you to do each of the following?

    • Suggest our brand to people you know
    • Buy from our brand in the future
    • Pick our brand over its competitors

    For each row: choose one:

    • 1 - Not at all likely
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Very likely

  2. What is the single biggest change you would make to our brand?

    Open answer