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Questionnaire template

Outdoor Advertising Evaluation

Evaluates attention to outdoor ads, recall of a brand's billboards and ratings of their creative among the public.

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Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Outdoor Ads in General

  1. Thanks for taking part. We'd like to know how you see billboards, posters and other outdoor ads, including ours.

  2. How often do you take notice of outdoor ads?

    Choose one:

    • Always
    • Often
    • Sometimes
    • Rarely
    • Never

  3. How much do you agree with each statement about outdoor ads in general?

    • They draw my eye
    • I remember what they show
    • They give me useful information

    For each row: choose one:

    • 1 - Strongly disagree
    • 2
    • 3
    • 4
    • 5 - Strongly agree

Our Outdoor Ads

  1. Have you seen any of our outdoor ads recently?

    Choose one:

    • Yes
    • No
    • Not sure

  2. What do you remember about them, such as the message, images or offer?

    Condition: Only for people who have seen our outdoor ads

    Open answer

Your Preferences

  1. Which size of outdoor ad do you find most engaging?

    Choose one:

    • Large
    • Medium
    • Small
    • No preference

  2. How would you rate our outdoor ads on each of these?

    Condition: Only for people who have seen our outdoor ads

    • Visual appeal
    • Clarity of the message
    • Creativity

    For each row: choose one:

    • 1 - Poor
    • 2
    • 3
    • 4
    • 5 - Excellent

  3. What would make our outdoor ads better?

    Open answer

About You

  1. How old are you?

    A number from 16 to 100

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say