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Questionnaire template

Brand Perception Feedback

Measures customers' familiarity with a brand, how they first found it, their views of its quality and the reasons for their loyalty.

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Marketing · Brand. All Marketing templates

Questions in this template

Knowing the Brand

  1. Thanks for joining this short survey. We would like to learn how you see our brand so we can improve what we offer.

  2. How well do you know our brand?

    Choose one:

    • Very familiar
    • Somewhat familiar
    • Neither familiar nor unfamiliar
    • Somewhat unfamiliar
    • Not at all familiar

  3. Where did you first come across our brand?

    Condition: Only for people who know the brand at least a little

    Choose one:

    • Social media
    • Newspapers or magazines
    • A friend or family member
    • Online advertising
    • Somewhere else
    • Not sure

  4. Where else did you come across us?

    Condition: Shown when 'Somewhere else' was chosen

    Open answer

How You See the Brand

  1. How much do you agree with each statement about our brand?

    • Its products and services are of high quality
    • It lives up to what I expect from it
    • It feels innovative

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Staying with the Brand

  1. What keeps you coming back to our brand? Select all that apply.

    Choose any that apply:

    • Quality
    • Price
    • Reputation
    • Customer service
    • New and innovative products
    • I don't consider myself a loyal customer

  2. Tell us more about the reasons you selected (optional).

    Condition: Shown when at least one reason was selected

    Open answer

Room to Improve

  1. What one change would most improve our brand for you?

    Open answer