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Questionnaire template

Brand Story Effectiveness Survey

Tests whether a brand's story resonates with customers' values and influences their buying and engagement.

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Marketing · Brand building. All Marketing templates

Questions in this template

Your Take on Our Story

  1. We would like to know whether the story behind our brand speaks to you and whether it affects the choices you make. Thank you for taking part.

  2. Are you familiar with the story behind our brand: how it started and what it stands for?

    Choose one:

    • Yes
    • No
    • Not sure

  3. How closely does our brand story match your own values?

    Condition: Shown to respondents who know the brand story

    Choose one:

    • Completely
    • Very closely
    • Moderately
    • Slightly
    • Not at all

  4. In your own words, what is our brand story trying to say?

    Condition: Shown to respondents who know the brand story

    Open answer

What the Story Has Changed

  1. How much has our brand story influenced your decisions to buy from us?

    Condition: Shown to respondents who know the brand story

    Choose one:

    • 1 - Not at all
    • 2
    • 3 - Somewhat
    • 4
    • 5 - Very much

  2. Since you learned about our brand story, how has each of these changed?

    Condition: Shown to respondents who know the brand story

    • How often you buy from us
    • How often you engage with our social media posts
    • How often you visit our website or stores
    • How often you recommend us to others

    For each row: choose one:

    • Increased
    • Stayed the same
    • Decreased

Making the Story Better

  1. Which one part of our brand story would you change or add to, and for what reason?

    Open answer

  2. Are you open to sharing your own experience with our products or services so that it could become part of our brand story?

    Choose one:

    • Yes
    • No

  3. By submitting your experience below, you agree that we may use it, in whole or in part, in our marketing.

  4. Please share your experience here.

    Condition: Shown to respondents willing to share

    Open answer