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Questionnaire template

Advertising Effectiveness Feedback

Measures ad recall, creative ratings, post-exposure actions and brand impact among consumers who saw recent ads.

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Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

First Impressions

  1. Thanks for taking a few minutes to tell us about our recent advertising. Your answers help us judge what works.

  2. Do you remember seeing any of our ads recently?

    Choose one:

    • Yes
    • No

  3. Which of these words describe the ads you saw?

    Condition: Only for people who remember the ads

    • Engaging
    • Informative
    • Entertaining
    • Persuasive
    • Easy to follow

    For each row: choose one:

    • Yes
    • Not sure
    • No

The Ad Content

  1. How would you rate the ads on each of these?

    Condition: Only for people who remember the ads

    • How clear the message was
    • Creativity
    • Relevance to you

    For each row: choose one:

    • 1 - Poor
    • 2
    • 3
    • 4
    • 5 - Excellent

  2. Is there anything about the content of the ads you'd like to comment on?

    Condition: Only for people who remember the ads

    Open answer

What Happened Next

  1. Since seeing the ads, which of these have you done? Select all that apply.

    Condition: Only for people who remember the ads

    Choose any that apply:

    • Visited our website
    • Browsed our products
    • Bought something from us
    • Recommended us to someone
    • None of these

  2. How much do you agree with each statement?

    Condition: Only for people who remember the ads

    • The ads gave me a better opinion of the brand
    • The ads made me more inclined to buy

    For each row: choose one:

    • 1 - Strongly disagree
    • 2
    • 3
    • 4
    • 5 - Strongly agree

  3. And how much does each of these matter to you when you see an ad?

    Condition: Only for people who remember the ads

    • Coming away with a better opinion of the brand
    • Feeling more inclined to buy

    For each row: choose one:

    • 1 - Not at all important
    • 2
    • 3
    • 4
    • 5 - Very important

About You

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. Which age group are you in?

    Choose one:

    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55 or older

  3. In a typical week, about how often do you notice advertisements?

    Choose one from a list:

    • Less than once
    • 1-3 times
    • 4-6 times
    • 7-10 times
    • More than 10 times