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Questionnaire template

Brand Experience Feedback (Brand 1)

Asks customers how they found the brand, how satisfied they are with its core aspects and what it should improve.

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Marketing · Brand. All Marketing templates

Questions in this template

Getting to Know the Brand

  1. Thanks for taking a few minutes to tell us about your experience with our brand. Your answers show us where we are doing well and where we should improve.

  2. Where did you first come across our brand?

    Choose one:

    • Online advertising
    • Recommendation from someone I know
    • Social media
    • Newspaper or magazine
    • Other

  3. Where else did you come across our brand?

    Condition: Shown when Other was selected

    Open answer

  4. What was your first impression of our brand?

    Choose one:

    • Very positive
    • Somewhat positive
    • Neutral
    • Somewhat negative
    • Very negative

Your Experience So Far

  1. How satisfied are you with each of these aspects of our brand?

    • Product quality
    • Customer service
    • Pricing
    • Packaging

    For each row: choose one:

    • Very dissatisfied
    • Dissatisfied
    • Neither satisfied nor dissatisfied
    • Satisfied
    • Very satisfied

  2. Which of these do you value most about our brand? Select all that apply.

    Choose any that apply:

    • The range of products on offer
    • Affordability
    • Fresh, original design
    • Quality of materials
    • Supportive customer service
    • Other

  3. What else do you value about our brand?

    Condition: Shown when Other was selected

    Open answer

  4. Describe a time when our brand left you with a good impression (optional).

    Open answer

Room for Improvement

  1. What one change would most improve your experience with our brand?

    Open answer