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Questionnaire template

Brand Building Feedback

Collects customers' path to the brand, ratings of brand aspects and priorities for improving the brand.

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Marketing · Brand building. All Marketing templates

Questions in this template

How You Came to Our Brand

  1. We would like your honest views on our brand. Your answers help us understand what works and what to improve.

  2. Where did you first learn about our brand?

    Choose one:

    • Friend or family
    • Social media
    • Advertising
    • Other

  3. Where else did you first learn about us?

    Condition: Only when Other was chosen

    Open answer

  4. How easy is it to find information about our products and services?

    Choose one:

    • Very difficult
    • Difficult
    • Neither easy nor difficult
    • Easy
    • Very easy

  5. What was the main reason you chose our brand rather than another?

    Open answer

Your View of Our Brand

  1. How would you rate our brand on each of these?

    • Communication
    • Quality of products and services
    • Customer service
    • Value for money

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent

  2. Has a particular experience strongly shaped your view of our brand? If so, please describe it.

    Open answer

Building a Better Brand

  1. If you could change one thing about our brand, what would it be?

    Open answer

  2. Why would you make that change?

    Open answer

  3. In which areas should we improve? Select all that apply.

    Choose any that apply:

    • Product quality
    • Marketing and advertising
    • Customer service
    • Pricing

  4. What specifically should we improve in the areas you selected?

    Condition: Only when at least one area was selected

    Open answer