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Questionnaire template

Target Market Fit

Checks whether a product, its pricing, messaging and channels match the needs and habits of its intended target market.

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Marketing · Brand building. All Marketing templates

Questions in this template

About You

  1. Thank you for helping us understand whether our products and messages suit people like you. The form takes about five minutes.

  2. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older
    • Prefer not to say

  3. Which best describes where you live?

    Choose one:

    • Urban
    • Suburban
    • Rural

  4. When you buy products of this kind, who are you usually buying for?

    Choose one:

    • Myself
    • My household
    • A business or organisation

Your Needs

  1. How important is each of these when you choose a product of this kind?

    • Price
    • Quality
    • Convenience
    • Sustainability
    • Customer support

    For each row: choose one:

    • Not at all important
    • Slightly important
    • Moderately important
    • Very important
    • Extremely important

  2. How do you meet this need today?

    Choose one:

    • With our product
    • With a competing product
    • With a workaround of my own
    • It is not met at all
    • Other

  3. How else do you meet this need?

    Condition: Only when Other was chosen

    Open answer

  4. What is your biggest frustration or unmet need in this area?

    Open answer

How Our Offering Fits

  1. Before this survey, did you know about our product or service?

    Choose one:

    • Yes
    • No

  2. How well does our product or service meet your needs?

    Condition: Only for people who know the offering

    Choose one:

    • Not at all
    • Slightly
    • Moderately
    • Mostly
    • Completely

  3. How do you view our price compared with what you get?

    Condition: Only for people who know the offering

    Choose one:

    • Too expensive for what it offers
    • Slightly expensive
    • About right
    • Good value
    • Excellent value

  4. How much do you agree with this statement: our marketing seems aimed at people like me.

    Choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Reaching You

  1. Where do you usually find out about new products? Select all that apply.

    Choose any that apply:

    • Social media
    • Search engines
    • Email
    • Stores
    • Friends and family
    • Online reviews
    • Other

  2. Where else do you find out about new products?

    Condition: Only when Other was selected

    Open answer

  3. Roughly how much do you spend on products of this kind in a typical month? Enter a whole amount in your currency.

    A number from 0 to 100000

  4. Is there anything else we should know about whether our offering suits you?

    Open answer