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Questionnaire template

Brand Loyalty Insights

Explores how customers found the brand, what they buy, their satisfaction and their intent to stay and recommend.

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Marketing · Brand. All Marketing templates

Questions in this template

Your Experience So Far

  1. Thanks for telling us about your experience as our customer. Your answers help us look after you better.

  2. How did you first come across our brand?

    Choose one:

    • Through a friend or family member
    • Social media
    • An advertisement
    • In a store
    • Another way

  3. How else did you find us?

    Condition: Only when 'Another way' was chosen

    Open answer

  4. How often do you buy from us?

    Choose one:

    • Weekly
    • Monthly
    • Every few months
    • About once a year
    • Less often than once a year

  5. Which kinds of our products have you bought? Select all that apply.

    Choose any that apply:

    • Our core range
    • Accessories or add-ons
    • Services or subscriptions
    • Seasonal or limited editions
    • Something else

  6. What else have you bought from us?

    Condition: Only when 'Something else' was ticked

    Open answer

How You See Us

  1. How satisfied are you with each of these?

    • Product quality
    • Customer service
    • Value for money
    • Brand image
    • Packaging

    For each row: choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied

  2. What, if anything, makes us different from other brands?

    Open answer

  3. Do you expect to keep buying from us over the next six months?

    Choose one from a list:

    • Yes
    • No
    • Not sure

Looking Ahead

  1. How could we make your experience with us better?

    Open answer

  2. Would you recommend us to a friend or colleague?

    Choose one:

    • Yes
    • No

  3. Why or why not?

    Open answer