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Questionnaire template

Brand Image Evaluation

Evaluates first and current impressions of a brand, satisfaction, perceived leadership and customer loyalty.

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Marketing · Brand perception. All Marketing templates

Questions in this template

First Impressions

  1. Thank you for taking part. Your view of our brand helps us understand how we are seen and where we can improve.

  2. When you first came across our brand, what was your impression of it?

    Choose one:

    • Very positive
    • Somewhat positive
    • Neutral
    • Somewhat negative
    • Very negative

  3. How clearly does our brand convey what it stands for and aims to do?

    Choose one:

    • Not clear at all
    • Somewhat unclear
    • Neither clear nor unclear
    • Somewhat clear
    • Very clear

  4. Which of these words describe our brand? Select all that apply.

    Choose any that apply:

    • Innovative
    • Reliable
    • High quality
    • Expensive
    • User-friendly
    • High-tech
    • Outdated
    • Untrustworthy

How You See Us Now

  1. How satisfied are you with our brand on each of these?

    • Product quality
    • Pricing
    • Customer service
    • Brand image

    For each row: choose one:

    • Very dissatisfied
    • Somewhat dissatisfied
    • Neutral
    • Somewhat satisfied
    • Very satisfied

  2. If someone asked you about our brand, how would you describe it?

    Open answer

  3. Do you see our brand as a leader in its market?

    Choose one:

    • Yes
    • No
    • Not sure

Loyalty and Recommendation

  1. Do you consider yourself a loyal customer of ours?

    Choose one:

    • Yes
    • No
    • Not sure

  2. What is the one thing you would most like us to change?

    Open answer

  3. How likely are you to recommend our brand to a friend or colleague?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely