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Questionnaire template

Brand Health Check

Tracks brand awareness, discovery source, attribute ratings, recommendation and repurchase intent among consumers.

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Marketing · Brand. All Marketing templates

Questions in this template

Knowing Our Brand

  1. Thanks for helping us understand how our brand is doing. The survey takes about four minutes.

  2. Had you heard of our brand before today?

    Choose one:

    • Yes
    • No

  3. Where did you first hear about us?

    Condition: Only for people who knew the brand

    Choose one:

    • Friends or family
    • Social media
    • Advertising
    • My own research
    • Somewhere else

  4. Where else did you first hear about us?

    Condition: Only when 'Somewhere else' was chosen

    Open answer

How You See Us

  1. How would you rate our brand on each of the following?

    Condition: Only for people who knew the brand

    • Quality of products and services
    • Customer service
    • Reputation
    • Value for money

    For each row: choose one:

    • 1 - Very poor
    • 2
    • 3
    • 4
    • 5 - Excellent

  2. Based on what you know of us, would you recommend our brand to others?

    Condition: Only for people who knew the brand

    Choose one:

    • Definitely would
    • Probably would
    • Might or might not
    • Probably would not
    • Definitely would not

Staying With Us

  1. How likely are you to buy from us again?

    Condition: Only for people who knew the brand

    Choose one:

    • Definitely will
    • Probably will
    • Not sure
    • Probably will not
    • Definitely will not

  2. What keeps you coming back to us? Select all that apply.

    Condition: Only for people who knew the brand

    Choose any that apply:

    • Quality
    • Price
    • Customer service
    • Reputation
    • Something else

  3. What else keeps you with us?

    Condition: Only when 'Something else' was ticked

    Open answer

Your Ideas

  1. What could we do to improve our brand, products or services?

    Open answer

About You

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. How old are you?

    A number from 16 to 100