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Questionnaire template

Brand Launch Feedback

Gathers audience awareness of a new brand launch, reactions to its name, logo and message, and purchase intent.

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Marketing · Brand building. All Marketing templates

Questions in this template

Noticing the Launch

  1. We have recently launched our new brand and would like your honest first reactions. The survey takes about five minutes.

  2. Before today, had you noticed the launch of our new brand?

    Choose one:

    • Yes
    • No
    • Not sure

  3. Where did you come across the launch? Select all that apply.

    Condition: Only for people who noticed the launch

    Choose any that apply:

    • Social media
    • Email
    • Website
    • News or press
    • Event
    • Word of mouth
    • Other

  4. Where else did you come across it?

    Condition: Only when Other was selected

    Open answer

First Impressions

  1. How would you rate each part of the new brand?

    • Name
    • Logo
    • Colours and visual style
    • Slogan or key message
    • Website

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent

  2. Overall, what is your first impression of the new brand?

    Choose one:

    • Very negative
    • Somewhat negative
    • Neutral
    • Somewhat positive
    • Very positive

  3. How clear is it what the brand offers?

    Choose one:

    • Not at all clear
    • Slightly clear
    • Moderately clear
    • Clear
    • Very clear

  4. Which words come to mind when you see the new brand?

    Open answer

Fit and Intentions

  1. How much do you agree with this statement: the new brand is relevant to what I need.

    Choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

  2. Compared with how you saw us before the launch, is your view of us now better, the same or worse?

    Choose one:

    • Better
    • About the same
    • Worse
    • I did not know the brand before

  3. How likely are you to buy from us in the next three months?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

  4. How likely are you to recommend the new brand to a friend or colleague?

    A number from 0 to 10:

    • 0
    • 5
    • 10

Your Suggestions

  1. What do you like most about the new brand?

    Open answer

  2. What would you change about it?

    Open answer