Skip to content
Askalot

← All Marketing templates

Questionnaire template

Brand Reputation Assessment

Assesses how customers discovered the brand, its communication clarity, trust, advocacy and perceived industry leadership.

Preview

Marketing · Brand perception. All Marketing templates

Questions in this template

First Impressions

  1. Thank you for taking part. Your views show us how people see our brand and where our reputation can improve.

  2. How did you first find out about our brand?

    Choose one:

    • Friends or family
    • Social media
    • Advertising
    • Searching online
    • News or magazines
    • Other

  3. How else did you find out about us?

    Condition: Shown when Other was selected

    Open answer

  4. How clear is the way our brand communicates what it offers?

    Choose one:

    • Very unclear
    • Unclear
    • Neither clear nor unclear
    • Clear
    • Very clear

Your Relationship with the Brand

  1. How much do you agree or disagree with each statement?

    • I often recommend this brand to other people.
    • My dealings with this brand are positive.
    • I have confidence in the quality of this brand's products or services.

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Your View of the Brand

  1. What appeals to you most about our brand?

    Open answer

  2. Where should our brand put its effort to get better?

    Open answer

  3. Do you consider our brand a leader in its industry?

    Choose one:

    • Yes
    • No
    • Not sure

About You and Final Comments

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. Is there anything else you would like to tell us about our brand? (optional)

    Open answer