Social Media Advertising Impact

Seeing Our Ads

1. Thank you for taking this short survey. Your answers tell us how our social media ads come across and how to make them more useful.

2. How often do you see our ads on social media?

   Choose one from a list:

   • Several times a day
   • Daily
   • Weekly
   • Monthly
   • Rarely
   • I have not seen them

3. On which platform do you see our ads most often?

   Condition: Only for people who have seen the ads

   Choose one:

   • Instagram
   • Facebook
   • X (Twitter)
   • LinkedIn
   • TikTok
   • Other

4. On which other platform do you see them?

   Condition: Only when Other was chosen

   Open answer

Engaging With Our Ads

Condition: Only for people who have seen the ads

1. How much does each of these make you want to engage with one of our ads?

   • Eye-catching visuals
   • The caption
   • Offers and discounts
   • Relevance to me
   • Interest in the product or service

   For each row: choose one:

   • Not at all influential
   • Slightly influential
   • Moderately influential
   • Very influential
   • Extremely influential

2. Have you ever clicked one of our ads to find out more?

   Choose one:

   • Yes
   • No

Buying After an Ad

Condition: Only for people who have seen the ads

1. Have you ever bought something from us after seeing one of our social media ads?

   Choose one:

   • Yes
   • No

2. What in the ad led you to buy? Select all that apply.

   Condition: Only for people who bought after an ad

   Choose any that apply:

   • The features it highlighted
   • A discount or offer
   • Reviews or testimonials
   • A time-limited offer
   • The look of the ad

What You Would Like to See

1. What would make our social media ads more appealing to you?

   Open answer

2. Would you like to see more of each of these in our ads?

   • How-to or tutorial videos
   • Customer testimonials
   • Product benefits
   • Behind the scenes
   • The story of our brand

   For each row: choose one:

   • Yes
   • Not sure
   • No