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Questionnaire template

Brand Identity Development

Gauges brand recognition, trust, media exposure and associations to guide development of a brand identity.

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Marketing · Brand building. All Marketing templates

Questions in this template

How You See Our Brand

  1. Thank you for taking this short survey. Your answers will guide how we develop our brand.

  2. How familiar are you with our brand?

    Choose one from a list:

    • Very familiar
    • Somewhat familiar
    • Slightly familiar
    • Not at all familiar

  3. How much do you agree with each statement? (1 = Strongly disagree, 10 = Strongly agree)

    Condition: Only for respondents who know the brand

    • The brand is easy to recognise.
    • The brand conveys quality.
    • The brand comes across as innovative.
    • The brand is trustworthy.

    For each row: choose one:

    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10

Where You Have Seen Us

  1. In which of these have you seen our advertising or promotions? Select all that apply.

    Choose any that apply:

    • TV
    • Social media
    • Print
    • Radio
    • None of these

  2. Is there anything you remember about the promotions you saw?

    Condition: Only when a medium was selected

    Open answer

What Comes to Mind

  1. Which words or phrases come to mind when you think of our brand?

    Open answer

  2. Overall, how do you feel about our brand?

    Choose one:

    • Positive
    • Neutral
    • Negative

Improving Our Brand

  1. Should we improve each of these?

    • Our logo
    • The channels we advertise in
    • Customer service
    • The range of products we offer

    For each row: choose one:

    • Yes
    • Not sure
    • No

  2. Do you have any other ideas that would strengthen our brand identity?

    Open answer