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Questionnaire template

Business Market Challenges Survey

Measures the market challenges organisations face, their technology investment and the support they would value most.

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Marketing · Brand awareness. All Marketing templates

Questions in this template

About You and Your Organisation

  1. Thank you for taking part. This survey asks about the market your organisation works in and the challenges it faces. It takes about ten minutes.

  2. Which best describes your position?

    Choose one from a list:

    • Executive
    • Manager
    • Employee
    • Contractor
    • Other

  3. What is your role?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. How long have you held your current position?

    Choose one:

    • Less than 1 year
    • 1-3 years
    • 4-6 years
    • 7-10 years
    • More than 10 years

  5. Which industry does your organisation mainly work in?

    Choose one:

    • Technology
    • Healthcare
    • Finance
    • Retail
    • Education
    • Other

  6. Which industry?

    Condition: Shown when 'Other' was chosen

    Open answer

Market Challenges

  1. Which challenges does your organisation face in its market? Select all that apply.

    Choose any that apply:

    • Competition
    • Regulatory compliance
    • Market saturation
    • Technological change
    • Changing customer expectations
    • Other

  2. What other challenge do you face?

    Condition: Shown when 'Other' was chosen

    Open answer

  3. How much do you agree with each statement about your organisation?

    • Keeping up with new technology is difficult for us
    • Competitors limit our ability to grow
    • Meeting regulatory requirements takes considerable effort
    • Our customers expect much more than they did a few years ago

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Solutions and Support

  1. How often does your organisation invest in new technology to deal with these challenges?

    Choose one:

    • Never
    • Rarely
    • Sometimes
    • Often
    • Always

  2. In which areas would more support or resources help your organisation? Select all that apply.

    Choose any that apply:

    • Technology tools
    • Market research
    • Customer insight
    • Regulatory guidance
    • Competitor analysis
    • Other

  3. What other support would help?

    Condition: Shown when 'Other' was chosen

    Open answer

  4. Rank these possible solutions by importance to your organisation (1 = most important).

    • Better technology infrastructure
    • In-depth market research reports
    • Customer behaviour analytics
    • Help with regulatory compliance
    • Benchmarking against competitors

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4
    • 5

Final Thoughts

  1. Is there anything else you would like to tell us about challenges or opportunities in your market?

    Open answer

  2. May we contact you for a short follow-up conversation?

    Choose one:

    • Yes
    • No

  3. How should we reach you? Please give an email address or phone number.

    Condition: Only for people who agreed to a follow-up

    Open answer