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Questionnaire template

Brand Trust Index

Produces a brand trust index from customers' satisfaction ratings, trust statements and an overall 0-10 trust score.

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Marketing · Brand perception. All Marketing templates

Questions in this template

Your Dealings With Us

  1. Thank you for taking part. Your answers help us measure how far customers trust our brand.

  2. How often do you deal with our brand?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely

  3. How satisfied are you with each of the following?

    • Product quality
    • Customer service
    • Pricing
    • Range of choice

    For each row: choose one:

    • 1 - Very dissatisfied
    • 2
    • 3
    • 4
    • 5 - Very satisfied

Trust

  1. How much do you agree with each statement?

    • I can count on this brand for consistently good products or services
    • This brand is dependable
    • I would suggest this brand to a friend

    For each row: choose one:

    • 1 - Strongly disagree
    • 2
    • 3
    • 4
    • 5 - Strongly agree

  2. Overall, how much do you trust our brand, from 0 to 10?

    A number from 0 to 10

About You and Final Comments

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. Is there anything else you would like to tell us about our brand?

    Open answer