Market Research templates

Concept testing

• Advertising Concept Test

  Tests a new advertising concept's appeal, clarity and creative quality with people from the target audience.

• Brand Name Evaluation

  Gathers customers' reactions to a brand name: memorability, associations, fit with the offering and market relevance.

• Brand Perception Assessment

  Measures how customers discovered a brand, how they view its messaging and how satisfied they are with its products.

• Consumer Product Preferences

  Learns how consumers found a product, how they rate its attributes, when they use it and how support served them.

• Market Entry Evaluation

  Helps business teams assess a prospective market's maturity, entry strategy, challenges, adaptation needs and partners.

• Marketing Message Test

  Tests how a target audience understands, rates and responds to a marketing message, plus their message preferences.

• New Concept Evaluation

  Tests existing customers' reaction to a new product concept, its most useful benefits and their willingness to try it.

• Packaging Design Feedback

  Tests first impressions, standout elements, information clarity and competitive standing of a product's packaging design.

• Pricing Feedback

  Measures how customers weigh price, judge value for money, prefer to pay and what monthly price they consider fair.

• Product Appeal Test

  Tests consumer appeal of a new product: overall appeal, attribute ratings, distinctiveness, purchase intent and expected price.

• Product Concept Evaluation

  Measures how current users engage with a product, its ease of use, satisfaction, and the improvements they want most.

• Product Feature Assessment

  Measures which product features users rely on, how important and satisfying each is, and which gaps to prioritise.

• Product Name Test

  Tests consumer reaction to a proposed product name: impression, memorability, fit, distinctiveness and purchase effect.

• Retail Product Concept Test

  Tests online shoppers' habits, current satisfaction and reaction to a new retail product concept, including purchase intent.

• Service Concept Test

  Tests a proposed service concept with customers: current satisfaction, likelihood of use and views on need, price and clarity.

Market segmentation

• Customer Market Insights

  Asks customers what drives their choice of provider, how they rate our service and how they want to hear from us.

• Market Trends and Challenges

  Asks professionals about their organisation's market challenges, support needs and preferred solutions.

• Product User Research

  Researches users' satisfaction, feature use, task confidence, problems and support experience with a software product.

Online research

• Advertising Campaign Effectiveness

  Measures recall, attention, message take-out and purchase influence of a recent advertising campaign among consumers.

• Astrology Consultation Feedback

  Collects clients' satisfaction with an astrology consultation, what they found helpful and whether they would recommend it.

• Consumer Trend Awareness

  Measures consumers' attention to new trends, information sources, familiarity with current trends and trend-driven buying.

• Customer Service Experience (Online research)

  Collects customer profile, satisfaction with a recently used service, improvement areas and likelihood of returning.

• Digital Marketing Impact

  Assesses how online marketing channels drive brand awareness, engagement, actions and purchases among customers.

• Mobile App User Experience

  Asks app users how often and why they use a mobile app and how they rate its performance, stability and design.

• Online Shopping Habits

  Studies online shopping frequency, categories, motives, satisfaction, devices and expected spending among consumers.

• Online Shopping Preferences

  Explores how often shoppers buy online, preferred platforms and payment, customer service satisfaction and desired improvements.

• Online Store Satisfaction

  Measures online store customers' satisfaction with browsing, checkout, delivery, product accuracy, support and overall experience.

• Product User Feedback

  Gathers product owners' usage, satisfaction with key qualities, purchase reasons, improvement ideas and recommendation intent.

• Social Media Usage

  Measures which social media platforms people use, time spent, activities, advert engagement and perceived personal effects.

• Software Product Satisfaction

  Measures subscription software customers' reasons for choosing, onboarding, feature, support and overall satisfaction.

• Website Content Evaluation

  Evaluates website visitors' task success, content quality, useful formats, findability and overall content rating.

• Website User Experience (Online research)

  Measures visitors' reasons for visiting, task success, usability, problems encountered and overall satisfaction with a website.

Research

• Product Feedback (Research)

  Gathers users' satisfaction, feature ratings, pain points and improvement priorities for a product.

• Pricing Perceptions

  Explores how customers judge a company's prices, value for money and preferred pricing models.

• Product Evaluation

  Evaluates a product's first impression, features, reliability and support from the user's point of view.

• Product Experience Feedback (Market Research)

  Collects users' first impressions, ratings of product aspects, wanted improvements and recommendation intent.

• Product Feedback (Market Research)

  Gathers customers' discovery channel, first impressions, product usage and improvement ideas to guide product development.

• Service User Satisfaction

  Measures service users' overall and specific satisfaction, problems, recommendation likelihood and change over time.