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Questionnaire template

Multi-Channel Advertising Effectiveness

Measures how often people notice ads, where they see a brand's advertising, which formats engage them, ad recall and what makes ads work.

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Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Advertising in Your Day

  1. Thank you for your time. We are studying how our advertising reaches people across different channels and how it affects the way they engage with our brand.

  2. How often do you notice advertising during a typical day?

    Choose one from a list:

    • All the time
    • Often
    • Now and then
    • Hardly ever

  3. How much attention do you usually pay to advertising?

    Choose one:

    • 1 - Very little
    • 2
    • 3
    • 4
    • 5 - A great deal

Where You See Our Ads

  1. Where do you regularly see advertising for our brand? Select all that apply.

    Choose any that apply:

    • Television
    • Radio or podcasts
    • Social media
    • Search engines
    • Video streaming sites
    • Other websites or apps
    • Newspapers or magazines
    • Billboards or posters
    • Email
    • I have not seen our ads

  2. Which kinds of ads do you engage with most? Select all that apply.

    Condition: Only for people who have seen our ads

    Choose any that apply:

    • Video
    • Images
    • Carousels
    • Text
    • Stories
    • Other

  3. Which other kind of ad?

    Condition: Shown when 'Other' was chosen

    Open answer

Remembering Our Ads

  1. Do you remember any of our recent ads?

    Choose one:

    • Yes
    • No

  2. Describe the ad you remember and what stayed with you.

    Condition: Only for people who remember an ad

    Open answer

How Well Our Ads Work

  1. How effective do you find each of these kinds of ads?

    Condition: Only for people who have seen our ads

    • Video
    • Images
    • Carousels
    • Text
    • Stories

    For each row: choose one:

    • 1 - Not at all effective
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Extremely effective

  2. Which parts of an ad make you want to engage with it? Select all that apply.

    Choose any that apply:

    • Attractive visuals
    • Relevance to me
    • Humour
    • Useful information
    • None of these

  3. Do you have any other comments that would help us improve our advertising?

    Open answer