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Questionnaire template

Brand Awareness Questionnaire

Gauges awareness, recognition and perception of a brand, product use and service experience among its target market.

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Marketing · Brand. All Marketing templates

Questions in this template

First Impressions

  1. Thank you for taking part. We would like to learn how well people know our brand and what they think of it.

  2. Where did you first come across our brand?

    Choose one from a list:

    • Social media
    • Online advertisement
    • Recommendation from friends or family
    • Event or exhibition
    • Other

  3. Where else did you come across it?

    Condition: Shown when Other was selected

    Open answer

  4. How did our brand strike you at first?

    Choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

Brand Recognition

  1. How familiar are you with our brand?

    Choose one:

    • Very familiar
    • Somewhat familiar
    • Moderately familiar
    • Somewhat unfamiliar
    • Very unfamiliar

  2. Which of these brands have you heard of? Select all that apply.

    Choose any that apply:

    • Brand A
    • Brand B
    • Brand C
    • Our brand
    • Other

  3. Which other brands in this field do you know?

    Condition: Shown when Other was selected

    Open answer

How You See Our Brand

  1. What is your view of our brand on each of these?

    • Quality
    • Value for money
    • Innovation
    • Customer service

    For each row: choose one:

    • Very positive
    • Positive
    • Neutral
    • Negative
    • Very negative

  2. How likely would you be to recommend our brand to someone else?

    Choose one:

    • Very likely
    • Likely
    • Neither likely nor unlikely
    • Unlikely
    • Very unlikely

Your Use of Our Brand

  1. Which of our products or services have you tried? Select all that apply.

    Choose any that apply:

    • Product or service A
    • Product or service B
    • Product or service C
    • None of them

  2. Have you ever been in touch with our customer service team?

    Choose one:

    • Yes
    • No

  3. Tell us about your most recent contact with our customer service team.

    Condition: Shown to respondents who contacted customer service

    Open answer

  4. How satisfied are you with our customer service?

    Condition: Shown to respondents who contacted customer service

    Choose one:

    • Very satisfied
    • Satisfied
    • Neither satisfied nor dissatisfied
    • Dissatisfied
    • Very dissatisfied

  5. Anything you would like to add about your rating? (optional)

    Condition: Shown once the service rating is given

    Open answer

About You

  1. Which age group are you in?

    Choose one from a list:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  3. What is the main reason you chose our brand?

    Condition: Shown to respondents who have used at least one product

    Open answer