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Questionnaire template

Customer Market Research

Studies customers' product use, competitive comparison, purchase criteria and future needs to guide product and pricing decisions.

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Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Your Current Experience

  1. Thank you for helping us understand your needs. The survey takes about 5 to 10 minutes.

  2. Which of our products have you used in the past 6 months? Select all that apply.

    Choose any that apply:

    • Our main product
    • Our entry-level product
    • Our premium product
    • Add-ons or accessories
    • None of these

  3. How often do you use our products?

    Condition: Only for recent users

    Choose one from a list:

    • Daily
    • Weekly
    • Monthly
    • Less often than monthly

  4. What do you value most about our products?

    Condition: Only for recent users

    Open answer

  5. On a scale from 1 (very unlikely) to 10 (very likely), how likely are you to recommend our products to others?

    Condition: Only for recent users

    Choose one:

    • 1 - Very unlikely
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10 - Very likely

Preferences and Usage

  1. Which qualities of our products are most valuable to you? Select all that apply.

    Condition: Only for recent users

    Choose any that apply:

    • Ease of use
    • Reliability
    • Design
    • Range of functions

  2. Briefly, what makes these qualities valuable to you?

    Condition: Only when at least one quality was selected

    Open answer

  3. Compared with competing products, how do we do on each of these?

    • Quality
    • Price
    • Customer service
    • Ease of use

    For each row: choose one:

    • Better
    • About the same
    • Worse
    • Don't know

  4. What changes would most improve your experience with our products?

    Condition: Only for recent users

    Open answer

  5. When choosing a product like ours, rank these factors by importance (1 = most important).

    • Price
    • Quality
    • Brand reputation
    • Features

    For each row: choose one from a list:

    • 1
    • 2
    • 3
    • 4

  6. How do our prices compare with what you would expect to pay?

    Choose one:

    • Much higher than expected
    • Somewhat higher than expected
    • About what I expected
    • Somewhat lower than expected
    • Much lower than expected

Your Future Needs

  1. Which new features or products would you like us to develop?

    Open answer

  2. How do you expect your needs in this area to change over the next year?

    Open answer

  3. Should we put more effort into improving each of these areas?

    • Product quality
    • Customer service
    • Pricing
    • Availability

    For each row: choose one:

    • Yes
    • Not sure
    • No