Skip to content
Askalot

← All Marketing templates

Questionnaire template

TV Commercial Rating

Rates a TV commercial on liking, creative elements, brand recall, message clarity, emotional response and purchase intent.

Preview

Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Watching the Commercial

  1. Thank you for watching the commercial. Please answer the following questions about it; there are no right or wrong answers.

  2. Had you seen this commercial before today?

    Choose one:

    • Yes, several times
    • Yes, once
    • No, this is the first time

  3. Where had you seen it? Select all that apply.

    Condition: Only for people who had seen it before

    Choose any that apply:

    • Live TV
    • A streaming service
    • An online video site
    • Social media
    • Other

  4. Where else had you seen it?

    Condition: Only when Other was selected

    Open answer

Rating the Commercial

  1. Overall, how much did you like the commercial?

    Choose one:

    • Disliked it a lot
    • Disliked it a little
    • Neither liked nor disliked it
    • Liked it a little
    • Liked it a lot

  2. How would you rate each part of the commercial?

    • Story or idea
    • Visuals
    • Music and sound
    • Actors or voice-over
    • Length

    For each row: choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent

  3. Which brand or product was the commercial for?

    Open answer

  4. How clear was the main message of the commercial?

    Choose one:

    • Not at all clear
    • Slightly clear
    • Moderately clear
    • Clear
    • Very clear

Impact

  1. How did the commercial make you feel? Select all that apply.

    Choose any that apply:

    • Happy
    • Amused
    • Inspired
    • Moved
    • Bored
    • Irritated
    • Confused
    • None of these

  2. After watching, how interested are you in the product compared with before?

    Choose one:

    • Much more interested
    • Somewhat more interested
    • No change
    • Somewhat less interested
    • Much less interested

  3. How likely are you to buy the advertised product?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

Final Thoughts

  1. What, if anything, stuck in your mind most from the commercial?

    Open answer

  2. What would you change to make the commercial better?

    Open answer

  3. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older
    • Prefer not to say