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Questionnaire template

Brand Personality Assessment

Assesses which personality traits customers associate with a brand, convey through its messages and expect from it.

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Marketing · Brand building. All Marketing templates

Questions in this template

Your Perceptions

  1. This survey looks at the character people see in our brand. Your answers help us express our character more clearly. Thank you for taking part.

  2. How familiar are you with our brand?

    Choose one:

    • Not at all familiar
    • Slightly familiar
    • Somewhat familiar
    • Very familiar
    • Extremely familiar

  3. Which three words would you use to describe our brand?

    Open answer

Brand Traits

  1. How well does each word describe our brand?

    • Reliable
    • Innovative
    • Authentic
    • Trustworthy
    • Fun

    For each row: choose one:

    • Not at all
    • Slightly
    • Moderately
    • Very well
    • Extremely well

Image and Communication

  1. How clear and easy to understand are our brand's messages?

    Choose one:

    • Very unclear
    • Unclear
    • Neither clear nor unclear
    • Clear
    • Very clear

  2. Which of these qualities come through in our brand's communication? Select all that apply.

    Choose any that apply:

    • Energetic
    • Sophisticated
    • Trustworthy
    • Passionate
    • Innovative
    • None of these

What You Expect

  1. Which qualities would you like our brand's personality to have? Select all that apply.

    Choose any that apply:

    • Innovative
    • Trustworthy
    • Passionate
    • Fun
    • Reliable

  2. Anything you would like to add about the qualities you chose? (optional)

    Condition: Shown when at least one quality was selected

    Open answer

About You

  1. What is your gender?

    Choose one:

    • Female
    • Male
    • Non-binary
    • Prefer not to say

  2. How old are you?

    A number from 16 to 120