Skip to content
Askalot

← All Marketing templates

Questionnaire template

Print Advertisement Feedback

Collects readers' ratings of a print advertisement's elements, message and appeal, prior exposure, and the actions it prompted.

Preview

Marketing · Advertisement effectiveness. All Marketing templates

Questions in this template

Seeing the Ad

  1. Thank you for looking at our print advertisement. Please answer with the ad in front of you; your feedback will shape our future print campaigns.

  2. Had you seen this advertisement before today?

    Choose one:

    • Yes
    • No
    • Not sure

  3. Where did you see it? Select all that apply.

    Condition: Only for people who had seen the ad before

    Choose any that apply:

    • Newspaper
    • Magazine
    • Brochure or flyer
    • Poster or billboard
    • Direct mail
    • Other

  4. Where else did you see it?

    Condition: Shown when 'Other' was chosen

    Open answer

  5. When you came across it, how long did you spend looking at it?

    Condition: Only for people who had seen the ad before

    Choose one:

    • Just a glance
    • A few seconds
    • Long enough to read most of it
    • I read all of it carefully

Rating the Ad

  1. How would you rate each part of the ad?

    • Headline
    • Main image
    • Body text
    • Layout and design
    • How visible the brand is

    For each row: choose one:

    • Poor
    • Fair
    • Good
    • Very good
    • Excellent

  2. What do you think is the main message of this ad?

    Open answer

  3. How much do you agree with each statement?

    • The ad is easy to understand
    • The claims in the ad are believable
    • The ad stands out on the page
    • The ad is relevant to me

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Your Response

  1. Overall, how much do you like this ad?

    Choose one:

    • Dislike it a lot
    • Dislike it a little
    • Neither like nor dislike it
    • Like it a little
    • Like it a lot

  2. Has this ad led you to do any of the following? Select all that apply.

    Choose any that apply:

    • Kept or saved the ad
    • Visited the website
    • Scanned a QR code
    • Phoned or emailed the company
    • Visited a shop
    • Shown it to someone else
    • None of these

  3. After seeing this ad, how likely are you to buy the product?

    Choose one:

    • Very unlikely
    • Unlikely
    • Neither likely nor unlikely
    • Likely
    • Very likely

About You

  1. Which age group are you in?

    Choose one:

    • Under 18
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55-64
    • 65 or older

  2. How often do you read printed newspapers or magazines?

    Choose one:

    • Daily
    • Several times a week
    • About once a week
    • Less than once a week
    • Never

  3. Any other comments on the ad?

    Open answer