Questionnaire template
New Brand Concept Feedback
Collects customer reactions to a proposed brand concept: fit, appeal, differentiation, and effect on recommendation and purchase.
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Marketing · Brand. All Marketing templates
Questions in this template
Your Current View of Our Brand
We are developing a new concept for our brand and would value your honest reaction. Your answers will shape how we refine it.
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How well do you know our brand today?
Choose one:
- Not familiar
- Somewhat familiar
- Very familiar
- I buy from the brand regularly
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Which one word describes our brand best for you right now?
Choose one from a list:
- Innovative
- Reliable
- Professional
- High quality
- Customer-focused
- Other
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Which word would you use instead?
Condition: Shown when Other was selected
Open answer
Your Reaction to the New Concept
Please take a moment to look at the new brand concept we have shared with you before answering the next questions.
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How much do you agree or disagree with each statement about the new concept?
- It fits what the brand stands for.
- It is attractive and holds my interest.
- It makes the brand stand out from competitors.
- It is better than the brand's current identity.
For each row: choose one:
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
Your Thoughts in More Detail
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What do you like most about the new concept?
Open answer
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What, if anything, feels missing from the new concept or could be done better?
Open answer
Effect on Your Engagement
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With this new concept in mind, how likely would you be to suggest our brand to people you know?
Choose one:
- Very unlikely
- Unlikely
- Neither likely nor unlikely
- Likely
- Very likely
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Would the new concept make you more inclined to buy from us?
Choose one:
- Yes
- No
- Not sure