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Questionnaire template

Product and Brand Alignment

Checks whether customers see a brand's claimed traits reflected in its products and which channels communicate it best.

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Marketing · Brand perception. All Marketing templates

Questions in this template

Our Product

  1. Thank you for your time. Your answers help us check that our products live up to what our brand promises.

  2. How would you rate how well our product works?

    Choose one:

    • Very poor
    • Poor
    • Fair
    • Good
    • Excellent

  3. What do you like best about our product?

    Choose one from a list:

    • Design
    • Performance
    • Ease of use
    • Durability
    • Other

  4. What else do you like best about it?

    Condition: Only when Other was chosen

    Open answer

Our Brand

  1. Do you link each of these traits with our brand?

    • Creativity
    • Quality
    • Reliability
    • Innovation
    • Responsiveness

    For each row: choose one:

    • Yes
    • Not sure
    • No

  2. Which of our communication channels do you find most effective? Select all that apply.

    Choose any that apply:

    • Website
    • Email
    • Social media
    • Direct mail
    • TV or radio
    • Billboards

  3. What makes these channels work well for you?

    Condition: Only when at least one channel was selected

    Open answer

Product and Brand Together

  1. In your experience, how well do our products reflect what our brand says it stands for?

    Open answer

  2. How well do our products show each of these traits?

    • Creativity
    • Quality
    • Reliability
    • Innovation
    • Responsiveness

    For each row: choose one:

    • Poor
    • Below average
    • Average
    • Above average
    • Excellent