Social Media Usage

Platforms You Use

1. Thank you for taking part. We are studying how people use social media in a typical week. There are no right or wrong answers.

2. Which of these do you use at least once a week? Select all that apply.

   Choose any that apply:

   • Facebook
   • Instagram
   • TikTok
   • X (Twitter)
   • LinkedIn
   • YouTube
   • Snapchat
   • Pinterest
   • Reddit
   • Other
   • None

3. Which other platform do you use?

   Condition: Shown when Other was selected

   Open answer

4. Which one do you use most?

   Condition: Shown to people who use social media

   Choose one from a list:

   • Facebook
   • Instagram
   • TikTok
   • X (Twitter)
   • LinkedIn
   • YouTube
   • Snapchat
   • Pinterest
   • Reddit
   • Other

5. On a typical day, how much time do you spend on social media in total?

   Condition: Shown to people who use social media

   Choose one:

   • Less than 30 minutes
   • 30 minutes to 1 hour
   • 1 to 2 hours
   • 2 to 4 hours
   • More than 4 hours

What You Do

Condition: Shown to people who use social media

1. What do you mainly use social media for? Select all that apply.

   Choose any that apply:

   • Keeping in touch with friends and family
   • News
   • Entertainment
   • Ideas for things to buy
   • Work or professional networking
   • Creating and sharing my own content
   • Following brands or companies

2. How often do you post or share content yourself?

   Choose one:

   • Several times a day
   • About once a day
   • A few times a week
   • A few times a month
   • Rarely or never

3. How often do you click on sponsored posts or adverts?

   Choose one:

   • Often
   • Sometimes
   • Rarely
   • Never

How It Affects You

Condition: Shown to people who use social media

1. How much do you agree or disagree with each statement?

   • I often spend more time on social media than I meant to
   • It helps me feel connected to other people
   • I compare myself with others there
   • I trust most of the information I see there

   For each row: choose one:

   • Strongly disagree
   • Disagree
   • Neither agree nor disagree
   • Agree
   • Strongly agree

2. In the past year, have you tried to spend less time on social media?

   Choose one:

   • Yes
   • No
   • Not sure

3. What did you do to spend less time on it?

   Condition: Shown when the respondent tried to cut back

   Open answer

About You

1. Which age group are you in?

   Choose one:

   • Under 18
   • 18-24
   • 25-34
   • 35-44
   • 45-54
   • 55-64
   • 65 or older

2. What is your gender?

   Choose one:

   • Female
   • Male
   • Non-binary
   • Prefer not to say