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Questionnaire template

Packaging Design Feedback

Tests first impressions, standout elements, information clarity and competitive standing of a product's packaging design.

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Market Research · Concept testing. All Market Research templates

Questions in this template

First Impressions

  1. Thank you for sharing your views on our packaging. It takes only a few minutes and helps us improve how our products look on the shelf.

  2. The first time you saw our packaging, did it get your attention?

    Choose one:

    • Yes
    • No
    • Don't remember

  3. Which parts of the packaging design stood out to you? Select all that apply.

    Choose any that apply:

    • Colours
    • Images
    • Logo
    • Product information
    • Other
    • Nothing stood out

  4. Which other part of the design stood out?

    Condition: Shown when Other was selected

    Open answer

Information on the Pack

  1. How clear is the product information printed on the packaging?

    Choose one:

    • Very clear
    • Somewhat clear
    • Not clear

Comparison and Improvements

  1. How does our packaging compare with that of similar products you have used?

    Choose one:

    • Much better
    • Somewhat better
    • About the same
    • Somewhat worse
    • Much worse
    • I haven't used similar products

  2. How could we make our packaging better?

    Open answer